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Hi! I'm currently in the process of developing a visual identity for my project and have come across a few questions. How do you approach creating a logo so that it is not only stylish but also reflects the brand's values?
The first thing I did was define the core values and mission of my brand. This was an important step because a logo should convey the essence of your business. Then I gathered inspiration by studying the work of other designers and brands that I like. When creating the logo, I chose simplicity. The simpler and more concise it is, the easier it is to remember. I experimented with colors and fonts, keeping in mind that each decision should reflect the philosophy of my brand. For example, if your project is focused on ecology, then using green shades will be appropriate.
The simpler and more concise it is
